Sunday, April 8, 2007

The machine IS us

The global 'megamachine' of a hierarchically organised conglomerate of homo sapiens and their technology constitutes their power over the Earth. Usurping every niche on this planet this hybrid swarm appears omnipotent against 'nature'.
The American historian and sociologist of technology Lewis Mumford provided the terms 'megamachine' and 'technics' amongst others in his investigations into civilisation.
Erich Fromm points out (To Have or to Be?,1976) how the symbiotic reliance on such a social/technical machine leads to actual impotence of the individual. As long as s/he is integrated in it, power is bestowed onto the person, in the degree of hierarchical participation. At the margins of this web, reliant on ones own powers, one seems to be helpless 'like a child'. But don't they adore the hierarchical machinery and their machines: their petrol motors, the ICT strands/rays connecting all, the intelligent agents as interlocutors – the entire noosphere...They provide the self-assurance to be 'great', omnipotent, without it one feels disabled.
After-thought to 'The Machine is Us/ing us'
Image: Sculpture in Berlin, Mitte

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